Dress Heaven – Our Story

In a world overwhelmed by fast fashion and western trends, two passionate visionaries — Ashir Awan and Ahmad Nadeem — came together with a bold dream:
To bring Pakistani culture and traditional fashion back into the spotlight, and to make it accessible in every corner of the country, with uncompromising quality.

We didn’t just want to start a brand.
We wanted to start a movement — a return to roots, a celebration of tradition, and a platform for proudly wearing our own identity.

But like every great journey, ours started with challenges.

When the idea of Dress Heaven was just a sketch on paper, very few believed it could become reality. But we did. And our investors, Muhammad and Ibrahim, believed in us when no one else did.
They stood by us, invested in our vision, and gave us the push we needed — not just financially, but emotionally.

Together, we built a team. We worked day and night, brainstorming, designing, sourcing, testing, failing, and rising again — with one mission:

“To redefine Pakistani fashion, with culture at its core and quality in every thread.”

Thanks to the incredible support of our audience, today Dress Heaven is not just a brand — it's a movement. A symbol of revival. A reminder that tradition is not old-fashioned — it's timeless.

From urban hubs to rural towns, we are proud to say:
We made it. And we made it together.

This is only the beginning.

– Ashir Awan & Ahmad Nadeem
Co-Founders, Dress Heaven